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Hi,
I’m Kasia

UX/UI Designer with a strong engineering background. An architect by education and a graphic designer by experience, focused on user-centred design and business goals. I create valuable experiences through design that is both simple and effective.

My path

Work

  1. 10.2024 – present

    Graphic & UX/UI Designer

    Korona 1919 Sports Club, Kraków

    • Rebranding and visual identity: developed the club’s new image, which improved communication consistency and the professional perception of the brand.
    • Website redesign: ran a full research process – competitor analysis, interviews with users and stakeholders. Used the KANO model to prioritise features and identify key problems. Created a new information architecture and hi-fi mock-ups. The project focused on simplifying the class sign-up journey to increase conversion and automate the registration process.

  2. 05.2026 – 06.2026

    UX Design Mentee

    Allegro

    • Processes and collaboration: understanding decision-making in an organisation, balancing business goals with user needs, and how Design, Product and Engineering teams work together.
    • Design practice: an overview of the AI tools and technologies used in a UX designer’s work.

  3. 10.2024 – 07.2025

    UX & Product Designer

    ICEYE (Postgraduate Collaboration)

    • User research: a full research process (in-depth interviews, KANO model, JTBD) to understand the needs of users working with critical data.
    • Business value: designed an automation model that shifts part of the operational load from the ICEYE team to end users. This significantly reduces bottlenecks and removes manual work when preparing reports.
    • Outcome and impact: an interactive platform that builds brand authority and significantly shortens time to access key data.

  4. 12.2016 – present

    Graphic & UX/UI Designer

    Freelancer

    • Branding and identity: designing visual identities for companies and organisations (including the TOPR Foundation and Jagiellonian University).
    • Digital and DTP design: creating marketing materials (print and digital), designing landing pages and simple interfaces, project coordination.

  5. 10.2021 – 07.2024

    Graphic & UI Designer

    Polar Sport – outdoor store (e-commerce)

    • Digital design: email marketing campaigns and social media assets supporting seasonal sales, landing page design.
    • Key visual: worked within brand guidelines while introducing new ad formats and visual standards for loyalty programmes.
    • Production supervision: independently led projects (merchandise, POS materials) from brief to final production with external suppliers.

  6. 11.2018 – 04.2020

    Graphic Designer

    High Frequency – marketing agency

    • Marketing design: graphics for online campaigns (social media, newsletters, landing pages) and sales support materials (POS).
    • DTP: preparing print-ready files with attention to technical quality and typography.

  7. 03.2016 – 01.2018

    Associate Architect

    Off Teoria – architecture studio in Kraków

    • Experience design: designed the physical and digital journey of users (children) interacting with multimedia for the Interactive Centre of Fairy Tales and Animation competition. I supported the design process with competitor analysis and desk research.
    • Product design: co-created the concept of the autonomous Helio Smart Shelter bus stop with e-ink interfaces and photovoltaics. Verified technological constraints based on secondary data analysis. The project was presented at the COP24 global climate summit in Katowice.

Education

  1. 10.2024 – 07.2025

    User Experience & Product Design

    POSTGRADUATE STUDIES | AGH University of Kraków

  2. 09.2010 – 09.2015

    Architecture and Urban Planning

    MASTER’S DEGREE | Cracow University of Technology

  3. 09.2012 – 08.2013

    Architecture and Urban Planning

    ERASMUS | Universitat Politècnica de València (Spain)

Skills

  • UX Design
  • UI Design
  • UX Research
  • Deep research
  • Competitor analysis
  • Information architecture
  • Wireframing
  • Prototyping
  • Usability testing
  • Design Thinking
  • Graphic Design
  • Branding
  • Web Design
  • DTP
  • WCAG basics
  • HTML basics

Tools

  • Figma
  • FigJam
  • Axure
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Canva
  • Dovetail
  • Asana
  • Slack
  • Miro
  • ChatGPT
  • Gemini
  • Nano Banana
  • Claude
  • Lovable

Languages

  • Polish – native
  • English – intermediate
  • Spanish – intermediate

Certificates

  1. 05.2026 – 06.2026

    Skills of Tomorrow AI 3.0

    Google & SGH Warsaw School of Economics

  2. 10.2016 – 12.2016

    Web graphics

    Kompugraf – computer graphics school in Kraków

  3. in progress

    09.2026 – 02.2027

    Website accessibility auditing based on WCAG

    Ministry of Digital Affairs & Certes Sp. z o.o.

Achievements

  1. 09.2016

    Zakrzówek Park development in Kraków

    WINNER OF AN INTERNATIONAL ARCHITECTURAL COMPETITION

    • Goal: design a sustainable urban ecosystem that meets the needs of different user groups with minimal impact on the environment.
    • Analysis: research into users and the ways they use the space.
    • Needs mapping and personas: accounting for the needs of different user groups (families, divers, climbers, cyclists).
    • Accessibility: designing solutions that support the functionality and accessibility of the space (toilets, car parks, paths) while preserving the natural character of the place.
    • Result: winning the international competition by combining user needs with environmental protection, which became the foundation for the later construction of the park.